Adding a series of blog posts on actions which make a company customer friendly

Small little actions that increase trust with consumers


Many of the leading brands have gift cards. and vouchers as part of their offerings to drive sales.

And if you have bought a GC (Gift Card) or voucher you would know the pain when it expires

Here’s what Amazon does when a Gift Card is expiring, it sends multiple notifications to remind

Not 0, not 1, Multiple spaced reminders to make sure you don’t lose your hard-earned money.

That’s why they claim the mission to be the world’s most customer-centric company.

Wish others in the space learn and do this keeping their profit first motive aside.

Which other company/brand have seen do it perfectly like this?